Rite-Aid
Mobile
Project Overview
In the face of a global pandemic that thrust the world into unprecedented lockdowns, the challenge emerged for e-commerce giants like Rite Aid to ensure that their traditional in-store customers maintained access to vital groceries, medicine, and other essential products. As the world grappled with the confines of their homes, Rite Aid approached us with a mission: to seamlessly transition into the realm of same-day at-home delivery, providing an essential lifeline for their customers.
The Process
This project kicked off with a short research period. I studied common patterns and expectations for this service from well-known players in the e-commerce domain. Simultaneously, I audited the existing "add to cart" and "checkout" processes and used the insights from both of these to guide us through a complete overhaul of the "add to cart" and "checkout" processes, seamlessly integrating the new same-day at-home delivery feature while ensuring an intuitive and user-friendly experience. The final results concluded with us working with our dev team to help provide Rite Aid with a full component library and the successful launch of this new feature.
